A Thousand Words Photography

12 Flavors of Content To Attract Your Audience

But no one said fresh content had to be a 900-word blog post.

Or another badly-crafted infographic. Or anything else that is about exciting to a user as sitting in post-fireworks July 4th traffic.

When coming up with this month’s editorial calendar or putting together your content creation goals, why not consider some additional content types? Content that will help you better attract your audience by rescuing them from the same chicken and rice they ate last night and giving them something more tasty to consume.

Below are 12 NEW content flavors to help you attract your audience. How can you work them into what you’re already doing?

If a picture tells a thousand words, a video tells ten thousand. Incorporating video into your content marketing strategy allows you to educate, entertain, and inspire your audience with more personality than many of us can evoke through words. Because you’re not hiding behind WordPress, you give your audience the chance to see you, to hear the tone in your voice, and to create a more intimate relationship with you than through a traditional blog post. Adding video around product pages can even help increase sales by up to 30 percent .

Over the years, SEOmoz has done a great job with its Whiteboard Friday’s, posting a video each week digging into a certain aspect of SEO with a more personal touch. We not only get the information, but we get to learn about the talented members of the SEOmoz team.

SEOmoz Whitebeard Friday – Give and Ye Shall Receive from SEOmoz on Vimeo .

[Apologies to Rand for using the vid of him in a Santa beard. I just couldn’t help myself. ;) ]

If authority and brand recognition is what you’re after, then webinars are a good way to achieve that with an interactive flair. It doesn’t take much more than the GoToMeeting software to get you up, running, and offering live educational seminars from the convenience of your office. Or your couch. Or that secret vacation you don’t want people to know you’re on. Webinars have become increasingly popular as of late because marketers can use them to build their email list or to attach a product offer, bringing in another revenue stream.

For Homebuyers, Pictures Tell a Thousand Words Home Improvement ...

For Homebuyers, Pictures Tell a Thousand Words

Homebuyers are using the Internet as their primary means to search for homes. How have real estate agents responded? By providing low quality photography of the houses they are selling. Wrong! Realtors still dont seem to understand that marketing a home properly always includes first rate photography. High quality digital photography should be a major component of every real estate agents marketing efforts. An agents goal in photo marketing is to provide a quality collection of photos showing home exteriors and interiors for both buyers and sellers. These photos are used for listing presentations, flyers, emails, multiple listing services and agent web sites.

There are many excellent cameras on the market. Its important to choose one that takes quality photos in almost any kind of interior lighting. Visit a quality photography store and talk with a knowledgeable salesperson. At a minimum, the camera must take wide-angle photos and work with an external flash or slave flash. Another useful accessory is an easily adjusted tripod.

Once you have purchased your camera, here are a few simple tips to get you started:

• Wide-angle, wide-angle, wide-angle. Use a wide-angle lens. For most interiors, youll want to take in the largest possible area of the room.

• Decide what part of the room is most interesting from a visual standpoint and make that your focus. You want to photograph the most appealing areas of the room and compose your photo so that these key areas are emphasized in your photograph.

• Eliminate excessive clutter. A famous photographer observed that photography is ten percent creativity and ninety percent moving furniture.

• Keep vertical lines vertical. It confuses your viewer when vertical lines are tilted. Also try to keep horizontal lines parallel to the top and bottom of the frame. Finally, keep your camera level and dont tilt it up or down.

The main problem in indoor photography is lighting. The built-in flash of the digital cameras simply isnt bright enough light up an entire room. However, there is an easy solution called a slave flash. A slave flash has an electric eye that senses when your built-in flash fires, and then the slave flash fires at the same time. These flash units are usually battery powered, and run from about $75 up depending on the brightness and features. You can find them at your local camera store, or do a search on the Web for slave flash and digital camera.

Teaching and learning with digital photography, tips and tools for early childhood classrooms

Art in chemistry, chemistry in art

Digital Photography for Dummies

Photography's other histories

Backpacker